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October 1st, 2020 | Read in Browser

 
 

It's Thursday and I'm back with another edition of GrowthMarketer Weekly for you to explore the best growth marketing news, tools, and insights!

I've received a lot of great feedback from readers lately and it is helping shape the future of this newsletter as I try to keep the content balanced across paid advertising, SEO, email marketing, social media, and many other marketing specializations. Thank you!

Let's get to the news...


— Nicholas

 
 

NEWS
LinkedIn Launches an Updated Look and Makes "Stories" Available to All Users

 
 

It's about time that LinkedIn got a little fresh paint.

In this recent update, not only does the platform look brighter, with more of a pastel-type color scheme, but it has less blue than before.

Here's how LinkedIn officially describes the update:

"Two years ago, our brand evolved to better reflect LinkedIn’s community of members and organizations that come together to help, support, and inspire one another. Now, we’re bringing the next chapter of this brand evolution to life across our platform with an entirely new look and feel that embodies our diverse, inclusive, warm and welcoming community."

And as an added bonus, LinkedIn Stories have now rolled out globally. Are you going to give this new feature a try?

 

More news to explore...

 

🔥 Brands will spend $58.5 billion on ecommerce advertising this year in response to the boom in online shopping, according to the latest Global Advertising Trends report.

🔥 Facebook is testing "Accounts Center," which will be an easier way to manage login and payment info across Facebook properties.

🔥 Popular CDN and DNS tool Cloudflare is getting into the analytics space with a free, privacy-first analytics offering.

 
 

TOOLS
Take the Guesswork Out of Design Decisions

 
 

UsabilityHub is a remote user research platform that takes the guesswork out of design decisions by validating them with real users.

I use it primarily to run Five Second Tests, and it works like a charm for getting quick, honest feedback.

 

More tools to explore...

 

🧰 Agorapulse — Schedule your social media content, get reports, and engage followers with one simple tool that is used by over 23,000 social media managers.

🧰 Ahrefs Webmaster ToolsImprove your website’s SEO performance and get more traffic from search with this new tool from Ahrefs.

🧰 Hunter TechLookup List websites by technologies. Find all the websites using a specific product in a matter of seconds.

 
 

INSIGHTS
The Simple Guide to Reddit Advertising

 
 

This guide from DigitalMarketer shows how Reddit can be a legitimate advertising platform and how to get started with your first campaign, step-by-step.

Reddit is not an easy nut to crack as a marketer, but it has a lot of potential when done right.

 

More insights to explore...

 

🚀 Pinterest published its latest seasonal report on search trends showing which topics are seeing a spike in user interest.

🚀 Learn the proper way to scale a Facebook ads campaign in this detailed post from Einstein Marketer.

🚀 The crew from Ahrefs is back again, this time with a useful guide on how to efficiently write the perfect meta description.

 
 

Sharing is REWARDING...

 
 

You asked for it, and now we have it. A referral program!

Share this newsletter with your friends and earn awesome rewards like funny stickers, an exclusive GrowthMarketer t-shirt, and must-read books.

Just click here and get your custom referral link to start sharing.

Nicholas Scalice
GrowthMarketer.co


PS: Have you checked out my latest podcast episode, featuring 7 tips for improving your next landing page? 🎧

 

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