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October 29th, 2020 | Read in Browser

 
 

It's Thursday and I'm back with another edition of GrowthMarketer Weekly for you to explore the best growth marketing news, tools, and insights!

I'm always trying to make the newsletter better, so I have a question for you: What's the #1 marketing skill you want to level up in the next 6 months? Reply and let me know!

In the meantime, let's get to the news...


— Nicholas

 
 

NEWS
Facebook is Testing a "Neighborhoods" Feature Similar to Nextdoor

 
 

Facebook is testing a new feature called "Neighborhoods" that looks and feels a lot like Nextdoor. It's a dedicated space within Facebook for people to connect with their neighbors.

Right now, it's just a limited test—but as is often the case with Facebook, it could eventually roll out as a major feature if successful.

Could this open up a whole new opportunity for local businesses and advertisers on the platform? Read the full article from Engadget here.

 

More news to explore...

 

🔥 TikTok partners with Shopify on social commerce.

🔥 As Google Ads turns 20, here are the most important trends and changes from the past 5 years.

🔥 YouTube tests a new "Shorts" logo and provides tips on how to get videos featured in the Shorts feed.

 
 

TOOLS
The Easiest Way to Learn UX/UI Design

 
 

Every growth marketer should at least have a basic understanding of UX and UI principles. And if you want to learn them in a fun and engaging way, Uxcel is the tool to check out.

I've been practicing with it for just 5 minutes per day and have already picked up a number of new tips that help in my daily work.

 

More tools to explore...

 

🧰 Readable — This free tool lets you instantly check the readability of a web page.

🧰 Wistia Podcasting — The popular video hosting platform now supports audio-only podcast content, with a customizable audio player, analytics, heatmaps, and more.

🧰 Frase — This SEO tool transforms how you deliver answers with your content, using A.I., chatbots, and more.

 
 

INSIGHTS
How Google’s Search Results Changed Over the Years

 
 

According to this report from The Washington Post, the Internet's most-used website has been getting worse.

They found that a search for "T-shirts" in 2020 requires scrolling six times further down on the page to find an unpaid (organic) result that links to another site when compared to the same search 20 years ago.

 

More insights to explore...

 

🚀 11 pieces of classic marketing advice that still hold true today, as complied by Ad Age.

🚀 HubSpot shares 6 traits of excellent copy that readers will remember. I especially like #4.

🚀 Want to start a newsletter like this one? Here's how to do it in 10 simple steps.

 
 

PODCAST OF THE WEEK
Landing Page Fights

 

I recently joined Matt Rouse from Hook SEO Digital Marketing on the Digital Marketing Masters Podcast to discuss landing page optimization and shared some tips you can use to generate more leads and sales.

 
 

Sharing is REWARDING...

 
 

You asked for it, and now we have it. A referral program!

Share this newsletter with your friends and earn awesome rewards like funny stickers, an exclusive GrowthMarketer t-shirt, and must-read books.

Just click here and get your custom referral link to start sharing.

Nicholas Scalice
GrowthMarketer.co


PS: Have you checked out my latest podcast episode on 5 common growth marketing mistakes?

 

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