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It's Thursday and I'm back with another edition of GrowthMarketer Weekly for you to explore the best growth marketing news, tools, and insights!
I'm always trying to make the newsletter better, so I have a question for you: What's the #1 marketing skill you want to level up in the next 6 months? Reply and let me know!
In the meantime, let's get to the news...
— Nicholas
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NEWS Facebook is Testing a "Neighborhoods" Feature Similar to
Nextdoor
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Facebook is testing a new feature called "Neighborhoods" that looks and feels a lot like Nextdoor. It's a dedicated space within Facebook for people to connect with their neighbors.
Right now, it's just a limited test—but as is often the case with Facebook, it could eventually roll out as a major feature if successful.
Could this open up a whole new opportunity for local businesses and advertisers on the platform?
Read the full article from Engadget here.
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🔥 TikTok partners with Shopify on social commerce.
🔥 As Google Ads turns 20, here are the most important trends and changes from the past 5 years.
🔥 YouTube tests a new "Shorts" logo and provides tips on how to get videos featured in the Shorts feed.
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TOOLS The Easiest Way to Learn UX/UI Design
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Every growth marketer should at least have a basic understanding of UX and UI principles. And if you want to learn them in a fun and engaging way, Uxcel is the tool to check out.
I've been practicing with it for just 5 minutes per day and have already picked up a number of new tips that help in my daily work.
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🧰 Readable — This free tool lets you instantly check the readability of a web page.
🧰 Wistia Podcasting — The popular video hosting platform now supports audio-only podcast content, with a customizable audio player, analytics, heatmaps, and more.
🧰 Frase — This SEO tool transforms how you
deliver answers with your content, using A.I., chatbots, and more.
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INSIGHTS How Google’s Search Results Changed Over the
Years
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According to this report from The Washington Post, the Internet's most-used website has been getting worse.
They found that a search for "T-shirts" in 2020 requires scrolling six times further down on the page to find an unpaid (organic) result that links to another site when compared to the same search 20 years ago.
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More insights to explore...
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PODCAST OF THE WEEK Landing Page Fights
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I recently joined Matt Rouse from Hook SEO Digital Marketing on the Digital Marketing Masters Podcast to discuss landing page optimization and shared some tips you can use to generate more leads and sales.
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This email may contain affiliate links. If you decide to purchase a product through one of those links, I may receive a small commission at no additional cost to you. That said, I only link to things I personally use and recommend.
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Change your email address here.
Earnworthy, LLC, 7050 W Palmetto Park Rd, Ste 15-426, Boca Raton, FL 33433, United States
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