Hey there, I'm back with another edition of GrowthMarketer Weekly for you to explore the best growth marketing news, tools, and insights. Let's jump in!

— Nicholas

For decades, cookies have been the primary way most advertisers target users online, but privacy concerns are making it less viable going forward.

As reported by Axios, Google has been testing a new API called Federated Learning of Cohorts (FLoC) that acts as an effective replacement signal for third-party cookies. The API exists as a browser extension within Google Chrome.

Google has other proposals to replace cookies in the works, so it's not guaranteed that FLoC will be the answer, but the company said it's highly encouraged by what it has seen so far.

You can read the full article from Axios here.

Mailshake has been around for a while, but they recently refreshed their entire platform with some major updates.

If you're looking to turn cold prospects into warm leads with automated prospecting outreach via email, social, and phone, give them a look.

Explore Mailshake →

Marketing Key Performance Indicators (KPIs) allow you to measure progress towards your strategic marketing objectives.

Focusing on the right metrics and choosing the most suitable marketing KPIs for your business is essential for your marketing strategy to succeed.

Find out what you need to measure in this article from Ahrefs.