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It's Thursday and I'm back with another edition of GrowthMarketer Weekly for you to explore the best growth marketing news, tools, and insights.
As we move into a very
busy time of year for marketers with Black Friday, Cyber Monday, and the holiday season approaching, there's a lot to cover, so let's get to the news!
— Nicholas
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NEWS
Google Confirms Core Web Vitals Are Becoming Ranking Signals for Search Results in May 2021
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According to Google Search Central, Core Web Vitals will become ranking signals in May of next year, in an update that will also combine existing UX-related signals.
What does this mean? The bottom line is that if your pages don't load fast, aren't mobile-friendly, aren't secure, or have bad usability, they may be penalized in Google search results.
Learn more about this and find out how to
optimize for Core Web Vitals in the full article from Search Engine Journal.
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🔥 Spotify is buying podcast hosting and ad company Megaphone for $235 million.
🔥 Facebook tests new options to add motion effects to still images in Feed.
🔥 WhatsApp makes shopping within its app easier with a new shopping button.
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TOOLS
The No Waste Approach to Facebook Ads
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This Facebook Ads tool was recently featured on Product Hunt as the #5 Product of the Day.
upRive claims to solve 4 core issues surrounding Facebook Ads to help advertisers drastically improve their results using simple marketing tactics and automation.
I haven't fully tested it yet myself, but it looks very interesting and is on my list to dig into.
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🧰 Curious Karen — Surveys that your customers will actually want to answer. Wanna see one in action? Click here to try it out!
🧰 OptinMonster — 1,000,000+ websites are using OptinMonster to turn their traffic into subscribers, leads, and sales.
🧰 Slite — It's not a marketing tool, but lots of marketing teams are using Slite to share ideas, collect their knowledge, and stay on the same page.
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INSIGHTS
Cold Email Structure: The Winning Formula
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According to Lemlist, there are many ways to write a cold email, but there's only one winning formula on how to build your email structure.
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More insights to explore...
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🚀 Here are 8 digital and graphic design trends to inspire your business in 2021 and beyond.
🚀 SEMrush is hosting a free, 5-hour live marathon next week on technical SEO.
🚀 8 reasons why you might be getting high traffic but low conversions for your ecommerce shop.
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PODCAST OF THE WEEK
Applying Cialdini Principles in the Real World
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Learn how Dr. Robert Cialdini’s Principles of Persuasion can be utilized in marketing, as well as in our everyday lives. Listen in to hear how the scarcity mindset drives people into action, what you can do to gain more perceived
authority, and more.
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This email may contain affiliate links. If you decide to purchase a product through one of those links, I may receive a small commission at no additional cost to you. That said, I only link to things I personally use and recommend.
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Change your email address here.
Earnworthy, LLC, 7050 W Palmetto Park Rd, Ste 15-426, Boca Raton, FL 33433, United States
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