It's Thursday and I'm back with another jam-packed edition of GrowthMarketer Weekly for you to explore!

It's been a busy week, so I hope you find these links and insights useful. What would you like to see more of in future editions? Reply and let me know. 🤙

— Nicholas

Well, it's finally here. Instagram Shop.

They describe it as "a new destination in Explore that makes it easier to shop from brands and creators."

And just last week, Shop rolled out to the US and will continue to expand around the world in the weeks ahead.

While shopping features were already available in the app, this new approach brings everything together to allow ecommerce brands to get discovered more easily and make more sales due to an improved user experience.

Whether you're looking to create stunning dashboards in a data visualization tool, do some serious number crunching in a spreadsheet, or move your marketing data into a data warehouse, Supermetrics can help you get it done in a few clicks.

This is one of those tools that I use daily, but hardly ever think about. It just gets stuff done, without getting in the way.

I subscribe to their "Supermetrics for Google Sheets" product, and use it to pull in various Facebook Ads, Google Ads, and Google Analytics data. Then, I can create simple reports and even visualize it in Google Data Studio if I want to get extra fancy. 🧐

If you've ever struggled with data overload—or too much data in too many different places, check them out.

Irah Nor is a full stack marketer, with extensive experience across both B2B and B2C businesses.

She currently is a co-founder of Rêveur, a Toronto based growth marketing agency with global clients in health and wellness, beauty, lifestyle, startups and mobile apps.

Check out this three-question growth marketing interview with Irah on the GrowthMarketer blog!