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Hey there, I'm back with another edition of GrowthMarketer Weekly for you to explore the best growth marketing news, tools, and insights.
— Nicholas
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NEWS
WordPress Proposes Blocking Google's Replacement for Third-Party Cookies
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A proposal that would block Google’s replacement for third-party cookies, Federated Learning of Cohorts (FLoC), by default across WordPress sites was put forth on Sunday.
It is estimated that over 40% of all sites use WordPress (according to W³Techs), meaning that if this proposal gets implemented, a substantial share of browsing behavior may be hidden from Google’s
ad-targeting technology.
It should be noted that WordPress parent company Automattic has stated that a decision has yet to be made.
Read more about this story on Search Engine Land →
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📰 WalkMe acquires popular marketing content aggregator and "information enablement tool" Zest for an undisclosed amount.
📰 Google announces the Google Marketing Livestream 2021 virtual keynote for May 27th. Register here.
📰 Apple Podcasts launches in-app subscriptions for ad-free, early access, and bonus content.
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TOOLS
Learn What People Think of Your App or Website
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UserBob recruits users to try out your app or website.
You provide a scenario for the users and give them a task to attempt to complete. While they are using your site or app, users will think out loud and record a video of their screen and their feedback. Then you can watch the videos to quickly learn what usability issues exist.
It's a great way to get fast, affordable feedback when you need it
most.
Explore UserBob →
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🧰 ClipScribe — Make your video content unignorable.
🧰 Bannerbear — The complete toolkit for automated media generation.
🧰 Pico — The operating system for creator businesses.
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INSIGHTS
How to Create TikTok Videos the Algorithm Loves
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Want more exposure on TikTok? Wondering how to get your TikTok videos onto the For You page?
Discover how to optimize your videos
to achieve mass organic exposure.
Read more on Social Media Examiner →
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More insights to explore...
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PODCAST OF THE WEEK
3 Landing Page Secrets To Skyrocket Your Conversions
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On this episode of Business Growth Show, I join Sam Dunning to share my favorite landing page tips and tricks, so you can convert more visitors into leads and customers.
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This email may contain affiliate links. If you decide to purchase a product through one of those links, I may receive a small commission at no additional cost to you. That said, I only link to things I personally use and recommend.
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Change your email address here.
Earnworthy, LLC, 7050 W Palmetto Park Rd, Ste 15-426, Boca Raton, FL 33433, United States
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