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December 3rd, 2020 | Read in Browser

 
 

It's Thursday and I'm back with another edition of GrowthMarketer Weekly for you to explore the best growth marketing news, tools, and insights.

For the first time, I didn't send a newsletter last week. With all the craziness of Black Friday / Cyber Monday, you probably didn't need another email in your inbox.

But as we wind down 2020 and approach 2021, let's see what's new and what you need to know in the world of growth marketing...


— Nicholas

 
 

NEWS
Facebook Buys Kustomer for $1B to Expand Into Customer Service Tools

 
 

Facebook is spending yet again. This time for a startup founded with the aim of disrupting the customer service industry.

Purchased for $1 billion—or "1 Instagram" as we like to call it—this acquisition may help Facebook improve its ecommerce business and solidify its attempt to connect various parts of the service like Messenger, WhatsApp, and Instagram together in a more unified experience for businesses.

 

More news to explore...

 

🔥 Snapchat launches a TikTok-like feed called Spotlight.

🔥 Reddit reports that it now sees 52 million daily active users.

🔥 YouTube shares the top 10 ads watched on the platform in 2020.

 
 

TOOLS
Effortless SEO Testing

 
 

Easily track the changes you make to pages and websites, to see if they have an effect on Google rankings and clicks.

SEOTesting uses the data from Google Search Console so you can see with confidence that the changes you make are working.

 

More tools to explore...

 

🧰 Clearout — Validate, verify, and clean your email list in real-time.

🧰 Smart Upscaler — A free tool to engage image resolution with AI, automatically, and without losing quality.

🧰 Mailjoy — A DIY tool to design, mail, and track personalized postcard and letter campaigns.

 
 

INSIGHTS
25 Predictions for Social Media Marketing in 2021

 
 

Here are SocialMediaToday's platform-by-platform predictions for what's coming next in the world of social media marketing, starting with the blue behemoth, Zuckerberg's ever-expanding social empire.

 

More insights to explore...

 

🚀 How Codecademy saw 5x growth with strategic testing.

🚀 TikTok's epic rise and stumble.

🚀 Microsoft introduces a dedicated Microsoft Advertising Community to share ideas, ask questions, and more.

 
 

PODCAST OF THE WEEK
Using Quora Efficiently for B2B Marketing

 

On this episode of The ABM Conversations Podcast, learn how one marketer used Quora to go from 0 to 2 million views in just nine months and generated over $100k in the process.

 
 

Sharing is REWARDING...

 
 

You asked for it, and now we have it. A referral program!

Share this newsletter with your friends and earn awesome rewards like funny stickers, an exclusive GrowthMarketer t-shirt, and must-read books.

Just click here and get your custom referral link to start sharing.

Nicholas Scalice
GrowthMarketer.co

 

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