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Hey there, I'm back with another edition of GrowthMarketer Weekly for you to explore the best growth marketing news, tools, and insights.
— Nicholas
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NEWS
YouTube Brings New "Shorts" Format to the U.S.
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Last fall, YouTube introduced Shorts, a short-form video platform that competes directly with TikTok—as well as other TikTok clones like Instagram’s Reels.
While YouTube users from all around the world have been able to view Shorts, only people in India had initial access to the Shorts creation tools built into the YouTube app.
That now changes, as the company
announced the Shorts beta is expanding to the United States. As with many Google releases, this one will roll out gradually over the next "several weeks."
Read more about this story on Engadget →
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📰 Facebook is looking to launch audio-only rooms to hook into the social audio trend.
📰 Ecommerce marketing startup Yotpo raises $230M at a $1.4B valuation.
📰 Google refutes data on "zero-click" searches and the role it plays in guiding referral traffic.
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TOOLS
The Complete Lead Generation Toolkit
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Maybe you've heard of Mailmunch, as they have been around for a while. But if you haven't checked them out recently, you really should.
A lot has changed. They now offer much more than just popup forms for WordPress.
Capture more subscribers, get to know your audience with advanced segmentation, increase conversions with personalized emails, and automate your funnel all with one simple tool.
Explore Mailmunch →
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🧰 Smartmockups — Create professional mockups right inside your browser.
🧰 Answer Socrates — Discover the questions people are asking on Google about almost any topic, for free.
🧰 ConvertFlow — Create, personalize, and launch forms, popups, surveys, and landing pages, all with no code required.
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INSIGHTS
How to Start a Newsletter in 10 Simple Steps [Twitter Thread]
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Want to know how I started GrowthMarketer Weekly and how you can launch or optimize your own newsletter?
Learn all the details in a recent Twitter thread, complete with examples. And if you find it helpful, please feel free to give it a retweet.
Check it out on Twitter →
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More insights to explore...
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PODCAST OF THE WEEK
Startup Marketing Trends 2021 Report
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The crew at Unstack shares insights into the biggest startup marketing trends for 2021 on this episode of Zero to a Million.
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This email may contain affiliate links. If you decide to purchase a product through one of those links, I may receive a small commission at no additional cost to you. That said, I only link to things I personally use and recommend.
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Change your email address here.
Earnworthy, LLC, 7050 W Palmetto Park Rd, Ste 15-426, Boca Raton, FL 33433, United States
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