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It's Thursday and I'm back with another edition of GrowthMarketer Weekly for you to explore the best growth marketing news, tools, and insights!
Question for you: What's your favorite platform for participating in professional online communities?
Slack, Facebook Groups, Discord, Circle, or something else? Reply and let me know your thoughts!
In the meantime, let's get to the news...
— Nicholas
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NEWS
Meet Google Analytics 4: Google’s Vision for the Future of
Analytics
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Google Analytics is getting a big upgrade.
As reported by Search Engine Land, "The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and more granular data controls."
Check out the full article for more details on what this means for the future of analytics.
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🔥 Twilio is paying $3.2 billion to acquire Segment, a technology startup that lets organizations pull customer data from one app into another.
🔥 Google is reported to have big plans to turn YouTube into a shopping destination.
🔥 WordPress adds an option to publish entire blog posts as Twitter
threads.
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TOOLS
Where Marketers Learn Timeless Frameworks
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Mindfold is where marketers learn timeless frameworks and adapt them to their own work.
It's a great place to explore the building blocks of what goes into the best campaigns.
And they just launched over on Product Hunt if you want to show some support.
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🧰 Shogun — A popular drag and drop website builder for ecommerce stores.
🧰 SVG Backgrounds — Customize and apply backgrounds to your landing pages or website fast with this free resource.
🧰 Facebook Ad Library — If you haven't heard of this resource from Facebook, you're missing out. It's a fantastic
place to get inspiration for your next ad campaign.
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INSIGHTS
3 Types of Pillar Pages (and How They Help with
Ranking)
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Learn about pillar pages, the benefits, and the types of pillar pages you can create to boost your SEO strategy in this detailed article from SEMrush.
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More insights to explore...
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PODCAST OF THE WEEK
Why Brands Need to Focus on Voice Search
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On this episode of Shane Barker's Marketing Growth Podcast, Amine Bentahar shares tips on how brands
can optimize for voice searches.
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This email may contain affiliate links. If you decide to purchase a product through one of those links, I may receive a small commission at no additional cost to you. That said, I only link to things I personally use and recommend.
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Change your email address here.
Earnworthy, LLC, 7050 W Palmetto Park Rd, Ste 15-426, Boca Raton, FL 33433, United States
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