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Hey there, I'm back with another edition of GrowthMarketer Weekly for you to explore the best growth marketing news, tools, and insights.
We're barely halfway through
January and there is already a lot of big news in the marketing world, from Webflow becoming a double unicorn, to several Fortune 500 companies revealing brand refreshes.
Let's dive in!
— Nicholas
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NEWS
Webflow Raises $140M, Pushing Its Valuation to $2.1 Billion
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Yesterday, Webflow, a popular software company that helps businesses build no-code websites, announced that it has raised a $140 million Series B round.
The new funding values
Webflow at more than $2.1 billion, making it a "double unicorn" in venture capital language.
Are they going to eat up WordPress's market share with this new funding? We'll have to wait and see.
You can read the full article here on TechCrunch.
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🔥 Both Burger King and General Motors reveal ambitious brand refreshes and new logos.
🔥 Facebook Pages have a new look along with 5 new features for businesses and marketers to utilize.
🔥 LinkedIn launches "LinkedIn Marketing Labs" to help marketers learn how to use the platform's ad tools.
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TOOLS
Google's Official WordPress Plugin
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If you're using WordPress—like 39% of sites—then check out Google's official WordPress plugin called Site Kit.
It helps you get insights on how people find and use your site, how to improve your content, and much more, directly in your WordPress dashboard.
Explore Site Kit by Google →
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🧰 Funnelytics — Plan, measure, and optimize your funnels in one visual canvas.
🧰 Mentioned — Track your website mentions in real-time.
🧰 BuzzSumo — Millions of marketers rely on BuzzSumo to reveal the truth about what content works and what sinks without a trace.
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INSIGHTS
10 Useful Non-Marketing Tools for Marketers
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In order to help you work more productively in your day-to-day, I made an inventory of 10 non-marketing tools that I use on a daily basis.
From my favorite project management platform, to a relatively unheard-of-tool for organizing your notes, I try to cover it all.
Check out the full list of tools on the GrowthMarketer blog.
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More insights to explore...
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🚀 Rand Fishkin suggests that something is rotten in online advertising. Find out what it is on the SparkToro blog.
🚀 Did you know that 63% of retail consumers start their product search on Amazon? Well, Semrush created a comprehensive guide to doing Amazon keyword research.
🚀 Leadpages shares everything you need to create a content calendar for 2021.
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PODCAST OF THE WEEK
Choosing the Right Value Proposition
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On this episode of Everyone Hates Marketers, Louis is joined by Hiten Shah to talk about value propositions and why keeping it simple is the key to success.
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This email may contain affiliate links. If you decide to purchase a product through one of those links, I may receive a small commission at no additional cost to you. That said, I only link to things I personally use and recommend.
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Change your email address here.
Earnworthy, LLC, 7050 W Palmetto Park Rd, Ste 15-426, Boca Raton, FL 33433, United States
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