It's Thursday and I'm back with another edition of GrowthMarketer Weekly for you to explore the best growth marketing news, tools, and insights!

Random fun fact—today is National Chocolate Pecan Pie Day. What does that have to do with marketing? Nothing at all, unless you own a pie shop, so let's get to the marketing stuff...

— Nicholas

According to The New York Times, major advertisers on Facebook reduced their spending by millions of dollars in July, but not enough to significantly damage the platform’s revenue.

As stated in the article, "The boycott, called #StopHateForProfit by the civil rights groups that organized it, urged companies to stop paying for ads on Facebook in July to protest the platform’s handling of hate speech and misinformation."

The bottom line is that Facebook has millions of small advertisers that make up the largest part of the user base for Facebook Ads. In total, the top 100 largest spenders only contributed to 16% of revenue in the second quarter.

RightMessage combines data from your ESP/CRM, on-site behavior, and survey responses to deliver fully personalized experiences on your website.

The result? More personally relevant copy and content—leading to more leads, sales, and engagement.

If you're looking to move beyond simple popups, this is an exciting tool to explore.

Let's face it, growth marketers need to know their way around Google Sheets. But that doesn't mean you have to learn everything on your own.

Swipe these Google Sheets formulas from SEMrush and see what they can do for your productivity next time you're working on an SEO project.