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It's Thursday and I'm back with another edition of GrowthMarketer Weekly for you to explore the best growth marketing news, tools, and insights.
Ready? Let's go!
— Nicholas
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NEWS
Facebook (Finally) Introduces Instagram Reels
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Yesterday, Facebook released what many have been calling their response to TikTok—Instagram Reels.
Here's how Facebook describes this new product:
"Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects and new creative tools. You can share reels with your followers in Feed and if you have a public account you can make them available to the wider Instagram community through a new space in Explore."
Will this do to TikTok what Instagram Stories did to Snapchat? Only time will tell.
For now, it wouldn't hurt to familiarize yourself with Reels, as it is sure to be one of the most talked-about new social
media features for at least the next few months.
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🔥 Google launched a new Chrome extension called "Ads Transparency Spotlight" that shows how many ads are being loaded on any web page, along with other privacy-focused info.
🔥 Facebook Messenger launched an updated chat plugin for business websites to reach non-Facebook customers.
🔥 If you're running app campaigns with Google Ads, you can now use "maximize
conversions" bidding to grow your audience faster.
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TOOLS
Personal Conversations at Scale
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Typeform is continuing to innovate beyond forms with creative tools such as VideoAsk. It lets you have asynchronous conversations with your customers on web and mobile.
My favorite feature is the website widget, which lets you add a video-based call-to-action on your site.
Wanna see a quick VideoAsk video I made? Check it out here!
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🧰 NeverBounce — Over 125,000 users trust NeverBounce for their real-time email verification and email cleaning services. We're one of them.
🧰 ViralStat — An all-in-one tool for cross-platform social video analytics.
🧰 Compressor.io — Fast, easy, free image compression all in your browser.
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INSIGHTS
An Interview with Brendan Hufford — Founder of SEO for the Rest of
Us
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Brendan Hufford is the Founder of SEO for the Rest of Us and the Director of SEO at Directive.
He wished somebody would explain Search Engine Optimization (SEO) in terms the rest of us could understand. So he learned SEO, and is now using his decade of teaching experience to teach others.
Check out this three-question growth marketing interview with Brendan on the GrowthMarketer blog!
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More insights to explore...
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🚀 Unbounce shares how landing pages impact quality score on every ad platform.
🚀 Buffer and Wistia are teaming up to bring you the first-ever audio conference for brand builders.
🚀 Envato keeps us updated on what's trending with their mid-year trend review for 2020.
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Thanks for reading this edition of GrowthMarketer Weekly!
We've had a lot of new subscribers lately, so this may be your first time reading it. And wow, you're even reading this part all
the way down here at the bottom. 😏
Why not reply and let me know what you think of the newsletter. I have some awesome marketing stickers to give away to everyone who replies with feedback (while supplies last). I mailed out 12 sticker packs last week and want to send out some more this week. 🔥
Nicholas Scalice
GrowthMarketer.co
PS: If you're enjoying the newsletter, please tell a friend about it, will ya?
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This email may contain affiliate links. If you decide to purchase a product through one of those links, I may receive a small commission at no additional cost to you. That said, I only link to things I personally use and recommend.
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Change your email address here.
Earnworthy, LLC, 7050 W Palmetto Park Rd, Ste 15-426, Boca Raton, FL 33433, United States
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