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Wow, it has been a busy week in the world of growth marketing!
This edition of the GrowthMarketer Newsletter is filled with the most important news, tools, and insights you need to know.
Ready? Let's go!
— Nicholas
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NEWS
Apple's Privacy Changes Represent "Techtonic Shift" for Digital Ad
Industry
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Apple is getting even tougher on privacy. And while this may be good news for consumers, it could put advertisers at a disadvantage.
According to AdAge, "Apple announced new privacy changes to its upcoming iOS 14 software that will significantly hinder how media buyers and brands target, measure and find consumers."
"One change will make it harder for apps to track iOS users across different apps and websites. Another will make attribution—determining which tactics contribute to sales or conversions—harder for marketers."
Gadi Eliashiv, CEO
at mobile marketing intelligence company Singular calls this a "tectonic shift in the industry."
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🔥 Twitter pushes more ads into feeds.
🔥 Microsoft launches a free campaign management platform for marketers.
🔥 Google launches a kinda-sorta Pinterest competitor called Keen.
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TOOLS
WordPress SEO Made Easy
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When it comes to WordPress SEO plugins, the 👑 has been Yoast since...forever? But there's a new kid on the block called Rank Math.
With an easy-to-follow setup wizard, Rank Math practically configures itself.
And it's got all of the bells and whistles you'd expect, from keyword ranking, schema markup, and the ability to run 30 SEO tests to ensure your site is properly optimized.
I've been testing it out for a few months, and so far it's been working well.
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🧰 TryMyUI — Get your website tested by real people to find out what to improve.
🧰 Prosper — A new tool that replaces boring email capture forms with video.
🧰 Really Good Texts — Running an SMS campaign? Get inspired with examples of ridiculously good text marketing.
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INSIGHTS
An Interview with Foti P. — Founder of
GrowthMentor
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Foti Panagiotakopoulos is a full-stack marketer with over a decade of experience in growth marketing.
He’s the founder of GrowthMentor, where you can schedule online calls with vetted growth marketing experts and startup mentors.
Check out this three-question growth marketing interview with Foti on the GrowthMarketer blog.
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More insights to explore...
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🚀 Are we entering the Predictive Marketing Era?
🚀 Here are 5 types of social proof to increase sign-ups.
🚀 See the 25 best marketing podcasts categorized by type of marketing. Yes, Growth Marketing Toolbox is one of
them. 😋
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Thanks for scrolling all the way down here.
I'd love to hear what you thought of this edition. This newsletter is still very new, so your feedback will help make it better! Reply and let me know. I might even have some awesome GrowthMarketer stickers to send you. In the mail. Yes, the actual 🐌 mail.
Nicholas Scalice
GrowthMarketer.co
PS: Join our AWESOME Facebook group → Growth Marketing Rockstars
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This email may contain affiliate links. If you decide to purchase a product through one of those links, I may receive a small commission at no additional cost to you. That said, I only link to things I personally use and recommend.
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Change your email address here.
Earnworthy, LLC, 7050 W Palmetto Park Rd, Ste 15-426, Boca Raton, FL 33433, United States
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