It's Thursday and I'm back with another edition of GrowthMarketer Weekly for you to explore the best growth marketing news, tools, and insights!

There's a lot to cover, so let's jump right in...

— Nicholas

According to TechCrunch, a proposed merger between two popular ad-based content recommendation platforms has been called off.

The deal between Taboola and Outbrain would have valued the combined company at more than $2 billion.

The TechCrunch article states that someone close to the merger said, "We’ve seen changing conditions in the market due to COVID-19, and we decided to terminate the deal."

Read more about it here.

Flaticon has more than a million icons in all formats, for all kinds of projects, from presentations, apps, websites, catalogs, infographics, and more.

It's one of my favorite places to search for icons when designing a landing page, since many of them can be customized and exported in a variety of styles and file types.

Check out Flaticon today.

Did you ever realize just how big Google Maps has become? They have over 1 billion monthly active users and over 120 million contributors.

And as Sah Kilic writes on The Startup, they have all the necessary ingredients of a quality content platform. He says, "A successful content-based platform provides three main benefits to a user and therefore relies on these benefits to grow in popularity — and it doesn’t have to provide all of them: Visibility, Ownership, and Compensation."

Check out the full article on Medium and see if you agree that this might be Google's next big move.